Healthcare professionals and politicians have to be confronted with and made aware of the issues survivors are facing. Therefore, CCI Europe and the Austrian Childhood Cancer Organisation decided in October 2018, to develop a campaign solely around survivorship. The survivorship campaign was kicked off at the International Childhood Cancer Day in February 2019 and ran until February 2020.
Concept of the survivorship campaign:
Raise awareness that late-effects might occur, inform about possible late-effects, inform about different projects and initiatives and advocate at different levels to increase the quality of life of survivors.
With the survivorship campaign we aim to reach survivors, healthcare professionals and especially policy makers and politicians.
The campaign was mainly targeted as a social media campaign (Facebook, Twitter and Instagram). It started off in February 2019, at the International Childhood Cancer Day (15th February). Every week posts about survivorship was uploaded on the CCI Europe and the Austrian Childhood Cancer Organisation´s social media pages to raise awareness about late-effects and long-term follow-up.
The highlight of the campaign was the launch of two survivorship movies in September 2019 which is dedicated as Childhood Cancer Awareness Month.